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241.
Line: From the every beginning TCL (Tata Chemicals Ltd.) has successfully grown by meeting consumer
requirements in a mutually beneficial way. To determine its benchmark, it uses its own ‘Customer Requirements
Determination Process (CRDP)’ where unit explores present and future customer requirements to
enable them to
(5) incorporate those in their business offering. This process starts with listening to end-users by exploring
various customer listening information sources. This information captures various expectations of customers.
Next step starts with identification of segments and matching of segment wise expectations. Outcome
of this exercise gives enough guidelines about new business scopes and grey areas of current
(10) business practices, After validation of customer expectations through cross checking, TCL matches
its internal resources and skill sets with external opportunities and threats to address attractive business
avenues. Launch of Tata Kisan Sansar was an outcome to that to offer all sort of end-to end agree solutions
of farmers.
Agriculture today contribute a lot of the development of Indian economy with
(15) an employment share of around 69 percent of the work force and with a contribution of near about 24
percent of the GDP of the country. Indian agriculture sector has its importance in economic growth but
value addition in this sector in terms of earning capacity is decreasing because of greater income streams
form industry and services sectors. The continuous expanding of the gap in per
(20) capita income between the agriculture and non-agriculture sectors has huge economic ad social
implications and it is almost necessary to empower the farmers financially by enriching the source of
income. In this backdrop, one of the motivations for TCL to start ‘Tata Kisan Sansar (TKS)’ was to ensure
business by empowering agri-product producers. again TCL felt that due to its business nature of
(25) manufacturing and marketing commodities, it developed an image of a purely product centrie organization.
TCL’s internal research substantiated its feeling and it recognized a paradigm shift towards a
customer centric organization.
TCL first started ‘Tata Kisan Kendra’ in 1988, executive franchised retail outlets of ‘Tata with the objective
of proving ‘one-stop agri input shop’ to the farmers. With the
(30) marketing function being transferred from Rallis to tata chemicals, TCL used the Tata Kisan Kendras
(TKKS) more extensively to market their products. It was understood by the company that the range of
offering under the TKKS offered an attractive basket of benefits to the farmers. The business model of the
TKKs was base on offering a complete set of inputs to the farmer. Along with this, it also offered
(35) extension services and technology inputs to help farmers plan their crops. At that time it dealt more
with offering fertilizers and other inputs form those centers. Over the time it realized the job is half done
because requirement of a farmer is multi-layered. To offer more holistic services it changed “Tata Kisan
Kendra” as ‘Tata mulit-layered. To offer a more holistic services it changed “Tata Kisan Kendra’ as ‘Tata
Kisan Sansar’ and repositioned it as ‘one-stop farmers solution shop’ by offering entire
(40) range of agri services including quality agri input products. Objective was to empower farmers by
providing them information about better agronomic practices, facilitating farm credit and providing quality
agri inputs from a single source.[1] Which of the following bets described the purpose of the statement in bold (agriculture... income)?
(A) The emergence of TKS is only because of the rising gap between the income. From the agriculture and non-agriculture sources.
(B) The farmers income can be enriched through TKS.
(C) The alternate sector growth can only be curtailed through emphasis on TKS.
(D) TKS can enhance agriculture’s GDP contribution.[2] As a business manage, what was not a major motivation behind using ‘CRDP’ model?
(A) Ensuring sustainable competitive advantage by knowing customer is in a better manner.
(B) Fro segmenting the market in heterogeneous group of customers to serve better.
(C) For estimating of gap analysis of what customer expects and TCL delivers.
(D) Formulate business offering and identification of one business scopes.[3] What would have been a wrong decision as a manager in the context of ‘CRDP’ programme of TCL?
(A) Using external agencies to cross check validity of information.
(B) Using information to offer readymade solution for different initiatives of TCL.
(C) Identify external opportunities to explore in a strategically profitable manner.
(D) Projecting TCL as more customer centric organization.[4] For long term sustainability of TKS as a concept a manger should not?
(A) Project TKS as a corporate social responsibility initiative of TCL.
(B) Enrich offering of TKS with added facilities and services.
(C) Position itself as a commodity retailing centre of TCL.
(D) Focus on return on investment of TKS initiatives.[5] Transition from TKK to TKS was logical for TCL because:
(A) Conceptually there was a mismatch between skill sets of TCL and TKK.
(B) TKK lost its acceptability as it became older as a concept and could not leverage first mover advantages.
(C) Emerging needs sets outmoded existing value proposition of TKK.
(D) Changing demographics of farmers forced TCL to add new spark in its offer.asked in IIFT
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242.
Answer the questions on the basis of the information given below:
There was an effort to study the relative importance that beneficiaries of five states assigned to five different development programme implemented by their governments. The programmes were Jawahar Rozgar Yojna (JRY), Indira Awas Yozna (IAY), Mid Day Mal (MDM), Rural Health Mission (RHM), National Rural Employment Guarantee Scheme (NREG). The level of dissimilarity between two states is the maximum difference in the rank allotted by the two states to any five programmes. The following table indicates the rank order of the five programmes of reach state.Rank Orissa Bihar Rajasthan Kerala Karnataka 1 JRY MDM LAY NREG NREG 2 RHM JRY MDM LAY JRY 3 MDM RHM JRY RHM MDM 4 NREG LAY NREG JRY RHM 5 LAY NREG RHM MDM LAY
[1] Which of the following states is least dissimilar to Orissa?
(A) Bihar (B) Rajasthan (C) Keral (D) Karnataka[2] Which of the following states is most dissimilar to Orissa?
(A) Bihar (B) Rajasthan (C) Kerala (D) Karnataka[3] Three of the following four pairs of states have identical levels of dissimilarity. Which is the odd one out?
(A) Kerala & Bihar
(B) Bihar and Karnataka
(C) Rajasthan & Kerala
(D) Krantaak & Rajstahanasked in IIFT
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243.
While selecting candidates for positions of engineering, a software firm followed criteria as given below. A candidate must
i. be an engineering graduate with at least 60% marks at degree and 80% marks at higher secondary level.
ii. have at least one year’s experience of working
iii. be ready it sign a bond of three years
iv. must not be more than 28 years of age on 1.2.2007
However, if a candidate fulfills all the criteria except
a. at (i) above has obtained 50% marks at degree and 70%at higher secondary respectively and has at
least three years experience of working, the case may be referred to the director of the firm.
b. at (ii) above, but is willing to pay an amount of 1 lakh if required to leave, the case may be referred
to the president of the firm
c. at (ii) above but is a computer engineer, the case may be referred of DGM.
Based on the above criteria and the information given in each of the following cases, you have to take the decision on employing a candidate. You are not to assume anything and in the absence of adequate information, your answer will be not to be selected. The case is given to you as on 1.2.2007. The options available for you are provides in A, B, C and D.[1] Amar is a mechanical engineer with 65% marks at degree and 88% marks at HSC. He completed his engineering degree in 2003 at the age of 22 years and immediately started working in an engineering firm. He id keenly interested in going to USA and is not ready to sign a bond. However, he has not mind paying an amount of Rs. 1 lakh
(A) if the case is to be selected
(B) if the case is not to be selected
(C) if the case is to be referred to director
(D) if the case is to be referred to President[2] Raj kishore, a computer engineer, has just completed graduation in July 2006, at the age of 23 years obtaining 72% marks. He had obtained 92% marks in HSC. He is willing to sign a bond with the company. He was joined a software company as trainee in August 2006 and working there till date
(A) if the case is to be selected
(B) if the case is not to be selected
(C) if the case is to be referred to Director
(D) if the case is to be referred to President[3] Madhuri is an electrical engineer and working as an assistant engineer for past two years. She had secured 85% and 69% marks at HSC and degree receptively. She has just completed 25 years of age.
(A) if the case is to the selected
(B) if the case is not to be selected
(C) if the case is to be referred to Director
(D) if the case is to be referred to President[4] Kamla is an engineering graduate wit 66% marks at degree and 90% at HSC. She has joined engineering firm 2 years ago at the age of 24 years. She is ready to sign the bond.
(A) if the case is to be selected
(B) if the case is not to be selected
(C) if the case is to be referred to director
(D) if the case is to be referred to Presidentasked in IIFT
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244.
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245.
Answer the questions based on following information
Four persons (1) Mohit, (2) Manohar, (3) Prasant and (4) Dinesh each had some initial money with them. They all were playing bridge in a way that the lower doubled the money of each of the other three persons from his share. They played four rounds and each person lost one round in the order 1, 2, 3 and 4 as mentioned above. At the end of fourth round each person had Rs. 32000/-[1] What was the amount with Mohit to start with?
(A) Rs. 60000 (B) Rs. 34000 (C) Rs. 66000 (D) Rs. 80000[2] What was the mount with Manohar at the end of first round?
(A) 68000 (B) 72000 (C) 64000 (D) 80000[3] Who had the lowest amount at any round of play throughout the tournament?
(A) Mohit (B) Manohar (C) Prasant (D) Dinesh[4] What was the amount with Prasant at the end of the second round?
(A) 36000 (B) 72000 (C) 16000 (D) 68000asked in IIFT
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246.
Answer the questions based on following information.
In an institute there are five identical rooms having different items in it. Every identical looking room has a name indicate its contents. The details of the contents and the name of each room are as given below.Contents Name of Rooms Two printers Pashupatti Two Computers Chandrachud Two Bags Bagbahadur One printer and one computer Purnchandra One bag and one computer Biswachaka
One day somebody in the institute changed the name plate of every room such that no room contains the name correctly explained its contents.
[1] If supervisor of the institute opened a room named Biswachakra and found that one item was a bag.
Which of the following would definitely be correct?
(A) the other item will be a bag
(B) the other item will not be bag
(C) the other room named Bagbahadur will contain a bag
(D) the other item is a computer[2] If it is known that room named Purnachndra does not contain either any printer or any computer, the room named Pahsupatti does not contain any printer and room named Chandrachud contains one computer and one bag, which of the following will definitely be true if only one of the remaining rooms is opened?
(A) It will have at least one computer and printer
(B) It will have two printers
(C) It will have at least one computer
(D) It will have at least one printerasked in IIFT
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